Boss Dog Art Dept.

A streetwear brand with a cult following—where dogs, dystopia, and bold design collide

Overview

Boss Dog’s old site wasn’t keeping up with the brand’s growth or aesthetic. We rebuilt the experience on Shopify Plus, redesigned the site for speed and clarity, and integrated a loyalty program that boosted returning customer rates by 35%. With a layered SEO and email strategy in place, Boss Dog is now positioned for high-volume traffic, higher conversions, and long-term retention—without losing its edge.
What We Did
Branding
Websites
Platform
Shopify Plus
Industry
Streetwear
Website
bossdogart.com

From Brand Energy to Digital Impact

Boss Dog had a following, a look, and a vibe. But the website? Lagging. We rebuilt it on Shopify Plus with bold visuals, frictionless UX, and a backend that could finally keep pace with the brand. Mobile-first layouts, simplified navigation, and curated product drops all helped tighten the buying journey.

Retention That Pays Off

We implemented a full loyalty and retention system, syncing referral rewards and point-based perks into Klaviyo and SMS flows. The result? Returning customer rate increased by 35%, while average order value jumped 31% to $57.53. Add-to-cart rates rose, bounce rates dropped, and Boss Dog was no longer relying on first-time buyers to keep momentum.

Traffic That Converts, Not Just Visits

Organic search traffic exploded by 385%. Sessions climbed to 27K (up 48%), and conversions hit 3.09%—a 12% lift. We drove this with SEO-optimized product collections, landing pages built for intent, and a backend structure that let search engines—and shoppers—actually understand what Boss Dog was about. Total revenue went up 71% over the previous period.

‍

Thank you

Working with Boss Dog was a creative blast—and a reminder that bold design deserves equal performance. We’re grateful for the trust they placed in us to amplify their brand and can’t wait to fuel what’s next.

Have an idea?

We'd love to hear from you!

Schedule A Call