Bushnut Beauty

Bushnut Beauty is a Nigerian pioneer in the vegan skincare business.

Project overview

Growing from a one-woman company to an international household name, they found themselves in. need of a reinvigorated website that properly encapsulated the simplistic beauty the brand provides customers.

What we did


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UX Design

We designed an all-natural shopping experience.

The revitalized Bushnut Beauty store displays a clutter-free interface providing a simplistic, intuitive product display. We can sustain user attention through their shopping journey by utilizing large, high-quality imagery alongside a clear call-to-action. With no details left behind, Bushnut Beauty's carefully curated content provides benefits and important information surrounding the products. Our UX/UI team designed a visually rich experience to engage users and drive conversion. -- We were sure to include supporting details such as Bushnut Beauty's ethical approach to the skincare industry. This ensures customers' questions stay answered and reaffirms decisions along a frictionless buying experience.

Simple Experience

Simplistic Tools; Empowering Results

Bushnut Beauty customers all have their skin care requirements. For that reason, our attention to detail leaves no stone unturned. This allows users to purchase with confidence. We don't say too much; we don't say too little; we provide the amount of information that converts users into customers.

Backend & CMS

Automate the boring stuff, so the business can focus on its bottom line.

We built the website on Shopify, arguably the most powerful e-commerce platform. It allows Bushnut Beauty's team to manage content easily, paving the way for future developments as they evolve. Our dev team speaks the Shopify front and back end language (liquid). -- This means our eCommerce websites are pixel-perfect. Oh yeah, we build them from scratch. Templates are for the trash.

Wrapping it up

Bushnut Beauty's human first attitude toward simplistic beauty became our design ethos. Every element was handcrafted to tell a story of elegance and simplicity from every viewport (it stays beautiful and tells its story no matter how big or small the screen) 😉.
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