Bushnut Beauty

Bushnut Beauty is a Nigerian pioneer in the vegan skincare business, offering plant-based products designed to nourish melanin-rich skin with care, intention, and cultural pride.

Overview

Bushnut Beauty came to us with a bold mission and a beautiful product line—but their Shopify site was holding them back. We restructured the backend, cleaned up product architecture, and simplified the shopping experience. Then we refined the UX with high-impact visuals, clear calls-to-action, and a mobile-first design. The result? A clean, conversion-ready site that reflects the richness of the brand and supports long-term growth.
What We Did
Websites
Marketing
Platform
Shopify
Industry
Skincare
Website
bushnutbeauty.com

An All-Natural Shopping Experience

We designed Bushnut Beauty’s online store to feel like their products: clean, intentional, and rooted in care. The original site lacked structure, making it hard for customers to shop confidently. We flipped that experience by creating a minimal, intuitive layout that puts product benefits—and bold, beautiful imagery—front and center. From smart CTAs to a clutter-free interface, every design decision supports a smoother path to purchase.

Clarity That Converts

No fluff, no filler—just the right amount of information to help shoppers choose what’s best for their skin. We restructured product pages and collections with a buyer-first mindset, surfacing key benefits and reinforcing Bushnut’s ethical approach to skincare. The result? A simple, confidence-building experience that answers questions before they’re asked—and makes checkout a no-brainer.

Powerful on the Frontend, Smarter on the Back

Under the hood, we built a fully custom Shopify site—no templates, no shortcuts. Every pixel and line of code was designed to give Bushnut Beauty’s team flexibility as they grow. From custom CMS collections to backend automations, their new site isn’t just beautiful—it’s built to scale. And yes, we speak fluent Liquid.

Thank you

This project was a blend of thoughtful design and technical precision—our favorite kind. We’re proud to support Bushnut Beauty’s mission with a site that reflects their values and empowers their customers to shop with ease.

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