Cabins On The Cumberland
Cabins on the Cumberland offers modern, family-friendly cabins along the Cumberland River in southern Kentucky. Designed for connection, comfort, and a bit of adventure, each stay is crafted for laid-back getaways that feel like home (but better).
Overview
A Brand That Feels Like a Getaway
In partnership with The Weber Co., we created a visual identity that reflects the relaxed, come-as-you-are vibe of these riverfront cabins. We designed a custom logo and brand system that feels fresh but familiar—pairing organic tones with clean, modern type. It’s a brand built to feel like a warm welcome, both online and in person.
Simple, Scenic, and Easy to Book
We designed a Webflow site that mirrors the guest experience: calm, intuitive, and easy to navigate. Each cabin listing includes clear details, straightforward CTAs, and mobile-friendly layouts that make booking feel effortless. The experience is designed to serve both new and repeat guests—no fluff, no friction, just simple steps to your next stay.
Visibility That Works Behind the Scenes
To drive traffic and keep the calendar full, we implemented a foundational SEO strategy and built out Klaviyo flows that welcome new guests, confirm bookings, and encourage return visits. With keywords like “Cumberland River cabins” and automated email touchpoints in place, Cabins on the Cumberland is set up to grow organically—with systems doing the heavy lifting.
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