Josephine's Ridge

Josephine’s Ridge is a storybook-inspired retreat in the Gorge, designed for couples who crave calm, creativity, and connection. Blending architecture and artistry with nature’s rhythm, it offers an experience that feels both intimate and imaginative. We created a visual identity and story framework to bring its enchanting vision to life.

Overview

In partnership with The Weber Co., we built a poetic, presence-driven brand for Josephine’s Ridge—rooted in nature, design, and emotion. Every word and illustration was crafted to invite guests into a story rather than a stay. The result: a brand that feels like a whisper in the woods—moody, whimsical, and deeply connected to place.

What We Did

Branding

Platform

Industry

Retreat

Website

Escape the Noise, Enter the Story

The Josephine’s Ridge brand merges architecture, art, and emotion into a single narrative. Romantic serif typography and hand-drawn botanical illustrations create a storybook feel, anchored by a signature rabbit emblem that symbolizes curiosity and presence. A moody, nature-rooted palette evokes the shifting beauty of the Gorge across seasons. The result is a brand that feels intimate, imaginative, and deeply connected to place.

Thank you

Thank you to the Josephine’s Ridge team for trusting us to bring this world to life. Creating a brand rooted in story, stillness, and wonder was pure magic.

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