KonMari Media
Renowned worldwide for her expertise in organizing, Marie Kondo is dedicated to spreading the joy-sparking principles of decluttering and organizing. Her unique method goes beyond simple tidying, aiming to help people redefine their connection with their possessions.
Overview
A Joy-Sparking Overhaul on Shopify Plus
Our goal? Make the website feel as calm, intentional, and effective as Marie Kondo’s method. We started by replicating and reworking their existing theme in Shopify, updating the backend code for smoother performance and future flexibility. After rigorous testing, we rolled out the update—ensuring a seamless experience for users and the KonMari team alike. The result? Improved performance, fewer abandoned carts, and a meaningful lift in sales.




Decluttering the Navigation
Just like Marie teaches: organization should be intuitive. We introduced a new mega menu for top-level clarity and layered in a collection page sidebar so users could filter products without hitting dead ends. The result is a smoother, tidier shopping experience that mirrors the core philosophy of the brand—less overwhelm, more delight.

Search That Understands You
We rebuilt the search function to work the way customers think. By analyzing real search behavior and collaborating with the KonMari team on relevant keywords and synonyms, we expanded discoverability without bloating the interface. Then we tackled the mini cart—introducing in-page cart viewing and a save-for-later feature that reduced checkout friction and made the buying journey feel effortless.

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