KonMari Media

Renowned worldwide for her expertise in organizing, Marie Kondo is dedicated to spreading the joy-sparking principles of decluttering and organizing. Her unique method goes beyond simple tidying, aiming to help people redefine their connection with their possessions.

Overview

In the collaboration with KonMari Media, our team successfully undertook a comprehensive website redesign and development project, focusing on optimizing key elements of the platform to amplify Marie Kondo's joy-sparking philosophy of decluttering and organizing. The primary objectives were to enhance user experience, streamline website performance, and drive increased customer engagement and sales.
What We Did
Websites
Strategy
Platform
Shopify Plus
Industry
Lifestyle

A Joy-Sparking Overhaul on Shopify Plus

Our goal? Make the website feel as calm, intentional, and effective as Marie Kondo’s method. We started by replicating and reworking their existing theme in Shopify, updating the backend code for smoother performance and future flexibility. After rigorous testing, we rolled out the update—ensuring a seamless experience for users and the KonMari team alike. The result? Improved performance, fewer abandoned carts, and a meaningful lift in sales.

Decluttering the Navigation

Just like Marie teaches: organization should be intuitive. We introduced a new mega menu for top-level clarity and layered in a collection page sidebar so users could filter products without hitting dead ends. The result is a smoother, tidier shopping experience that mirrors the core philosophy of the brand—less overwhelm, more delight.

Search That Understands You

We rebuilt the search function to work the way customers think. By analyzing real search behavior and collaborating with the KonMari team on relevant keywords and synonyms, we expanded discoverability without bloating the interface. Then we tackled the mini cart—introducing in-page cart viewing and a save-for-later feature that reduced checkout friction and made the buying journey feel effortless.

Thank you

Working with KonMari Media was a thoughtful collaboration rooted in shared values: simplicity, clarity, and intentional design. We’re proud to have helped extend the joy-sparking mission to every corner of their online experience.

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