OIA Insurance Solutions

OIA Insurance Solutions is a wholesale insurance provider with over 35 years of industry expertise. Built to serve retail agents with access to niche domestic and London markets, OIA brings deep technical knowledge to risks most carriers won’t touch. We created a brand identity that reflects their credibility, precision, and confidence—balancing heritage and authority with a clean, modern edge.

Overview

We rebranded OIA Insurance Solutions into a refined, professional identity system built to stand out in a complex, risk-averse industry. From typography and tone to layout systems and color palette, the visual brand was designed to communicate trust, expertise, and elevated service to a discerning B2B audience.
What We Did
Branding
Platform
Industry
Insurance
Website

A Brand That Commands Trust

OIA’s new identity system blends traditional cues of legacy and trust with a clean, contemporary look. We paired a sharp, elegant serif wordmark with a structured sans-serif for clarity and polish. The logomark speaks to stability and structure while remaining minimal and scalable across mediums.

The color palette leans into deep navy, crisp white, and a touch of warm gray—projecting professionalism, precision, and confidence. Typography choices were made to guide agents clearly and efficiently through complex information without sacrificing design integrity.

This identity was designed to feel credible in high-stakes spaces while offering a calm, approachable presence that helps retail agents and partners feel supported.

Thank you

Thank you to the OIA team for trusting us to refresh such a nuanced and established brand. It’s always an honor to create for clients who operate with deep expertise and high standards.

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