Shelby Alford Photography
Shelby Alford is a lifestyle photographer based in Indiana, capturing light-filled, candid moments for families, couples, and brands. After launching her refreshed brand and website, Shelby now collaborates with Polished Code as our in-house photographer for select client shoots.
Overview
A Brand, Built from Scratch
When Shelby came to us, she didn’t have a brand—just great work and an even better client experience. We built everything from the ground up: her name, messaging, brand voice, color palette, logo system, and packaging structure. The result is a polished, personality-filled identity that finally reflects the level of care and quality she brings to every shoot.
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A Website That Feels Like Her
We designed and developed a custom Webflow site that shows off Shelby’s photography and gently guides visitors toward booking. With spacious layouts, curated galleries, and strategic copy, the site balances storytelling with action—giving each visitor a clear path whether they’re looking for family photos or branding sessions. It’s simple, thoughtful, and distinctly Shelby.
From Hidden Gem to Booked Out
To help Shelby get found and booked, we implemented a foundational SEO strategy and launched targeted Instagram ad campaigns. We optimized her site structure and metadata, wrote copy based on client search intent, and built ads focused on her most in-demand services. The result: more traffic, more inquiries, and more bookings with the right clients.
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