The Asheville Affair

The Asheville Affair is a downtown Asheville celebration rental designed for groups and milestone events, featuring standout luxury amenities and personality-packed spaces. Built on a foundation of hospitality-first experiences, this project marks another collaboration between Polished Code and The Weber Co. in turning properties into booked‑out brands.

Overview

In partnership with The Weber Co., we launched The Asheville Affair’s online presence—from brand identity and celebratory visuals to a conversion-focused Webflow site, SEO strategy, and Klaviyo nurture flows. This project was built to match the property’s bold spirit—and fill it with guests ready to celebrate.
What We Did
Branding
Websites
Marketing
Platform
Webflow
Industry
Short Term Rental
Website
theashevilleaffair.com

Brand Personality Meets Party Energy

In collaboration with The Weber Co., we crafted a brand identity as bold and celebratory as the property itself. We leaned into the colorful, high-energy vibe—creating vibrant visuals and messaging that matched the property’s disco-lined spaces, neon accents, and downtown charm. From the logo and palette to site visuals, every design choice invites guests to “Stay bold, celebrate bigger.”

Built to Book Celebrations

The custom Webflow site was designed to convert guests planning group getaways. Full-bleed imagery, interactive galleries, and strategically placed “Book a Stay” CTAs guide visitors through property highlights like the DJ booth, hot tub, and capacity-ready bedrooms. With features like smart booking flows and responsive design, the site turns excitement into reservations—seamlessly.

Systems That Keep the Party Going

We layered in SEO and Klaviyo systems to drive visibility and bookings. On-page SEO targeting terms like “Asheville bachelorette rental” and “celebration getaway Asheville” ensures search visibility. Klaviyo email flows nurture leads before and after stays—helping fill the calendar, encourage repeat bookings, and secure guest reviews, all without manual follow-up.

Thank you

Thank you to The Asheville Affair team for trusting us to bring this bold brand to life online. From the vibrant visuals to the booking-ready systems, this project was all about creating a digital experience that celebrates as hard as the property does. We’re proud to have helped set the stage for unforgettable stays.

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