The Iceberg Tahoe

The Iceberg Tahoe is a transformed 19-room boutique hotel in South Lake Tahoe. Revitalized from the previous Avalon Lodge, under new ownership it’s now positioned as a design-forward, experience-rich retreat for couples and modern travelers seeking connection, calm, and immersion in nature. We crafted the full visual identity to reflect that elevated vision.

Overview

In partnership with The Weber Co., we rebranded a South Lake Tahoe property into The Iceberg Tahoe—a boutique hotel rooted in depth, design, and experiential calm. Every detail was crafted to evoke curiosity and modern alpine luxury. The result: a bold, cinematic identity designed to elevate the guest experience and position the hotel as one of Tahoe’s most memorable stays.
What We Did
Branding
Platform
Industry
Boutique Hotel
Website

A Brand With Depth

The Iceberg Tahoe concept centers on the idea that both the natural world and human experience have layers beneath the surface. The rebrand captures this duality through a minimalist iceberg symbol—serene above the waterline, bold geometric shape below—and the tagline “There’s more beneath the surface.”

We paired a refined serif wordmark with a cool, cinematic palette—deep navy, slate blue, and soft sky tones balanced by warm neutrals and crisp white. The result is a visual system that feels both grounded and elevated. Flexible logo lockups—stacked, horizontal, and icon-only—ensure seamless use across print, digital, and environmental applications.

‍

Thank you

Thank you to The Iceberg Tahoe team for trusting us with the vision. It’s always an honor to help bring a brand this bold to life.

Have an idea?

We'd love to hear from you!

Schedule A Call