Timber Coast Escapes

Timber Coast Escapes offers elevated cabin stays across Michigan—where forests meet freshwater coastlines. With each property designed for all-season adventure and rest, the brand reflects balance, simplicity, and warmth. We built a cohesive identity to unite multiple cabins under one recognizable, nature-rooted brand.

Overview

In partnership with The Weber Co., we created a unified brand system for Timber Coast Escapes—one that blends the rugged beauty of Michigan with the ease of thoughtful hospitality. Every detail was crafted to evoke simplicity and serenity across seasons. The result: a brand that feels grounded, design-forward, and effortlessly welcoming.

What We Did

Branding

Platform

Industry

Short Term Rental

Website

An Escape for Every Season

The Timber Coast Escapes brand captures Michigan’s rhythm—where cabins, lakes, and forests shift with each season. We developed a cohesive identity system rooted in ease and warmth, pairing bold typography with a versatile crest and badge suite. The palette draws from natural materials—pine, sand, and freshwater blue—creating consistency across digital and physical touchpoints. The result is a brand that feels grounded, design-forward, and ready to grow with every new escape.

Thank you

Thank you to the Timber Coast Escapes team for the opportunity to build something timeless. Helping create a brand that embodies serenity, simplicity, and all-season connection was a privilege.

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