With a massive product selection, we took to UX research and better understood what went through a user's mind during these purchase decisions. This brought Christopher Jone's side menu to life. After the interface was built we tested it amongst 200+ users and had 98% positive feedback.
After hours of research, and hanging out at the drawing board we came to the conclusion that trust mattered most here. By utilizing a tint of blue, and a shade of milk-chocolate brown we were able to evoke the emotion of trust and familiarity in our user interviews. This was big.
Through local SEO implementation and strategizing, we increased their SERP placement by 1.7 Million. Rather mind-blowing, right? We also got them on the first page of google for local plastic-surgery searches in the area. Since the launch of their new site, we've increased conversion by 126%. Picture us with a mic... we've dropped it.
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