Our team engaged in close collaboration with the client to comprehend their business requirements and devise an optimal plan of action. After conducting a comprehensive analysis of their website and theme, we devised a strategy to revamp the code and optimize the website's performance. In the initial phase, we created a replica of the client's theme and subjected the updated code to rigorous testing to prevent any potential breakdowns or glitches before implementation on the live site.
This approach allowed us to ensure the smooth functioning of the website. After thorough testing, we implemented the updated code on the live website and provided the client with a comprehensive set of guidelines to maintain their website's performance in the long term. The client was highly satisfied with the improved code and the resulting enhancement in the website's performance, as evidenced by a substantial rise in sales and a reduction in abandoned cart rates.
Our team focused on optimizing the user experience of the search function and mini cart to improve customer satisfaction. We conducted an in-depth analysis of customer search data to identify frequently used search terms and synonyms. To enhance the search function, we collaborated with the client to compile a list of relevant terms to include in the search algorithm.
This ensured that customers could find what they were looking for, even if they used different terms from those listed in the product descriptions. The mini cart required significant modifications, as customers were experiencing difficulties when checking out. We redesigned the mini cart with a more intuitive layout and added functions such as in-page cart viewing and a "save for later" feature.
We also focused on enhancing user navigation. We introduced a user-friendly mega menu for the main navigation, offering quick access to various website sections, simplifying content exploration. Additionally, on the collection pages, we implemented a side bar menu, enabling users to easily filter and navigate through product categories. These improvements resulted in a seamless browsing experience, fostering greater customer satisfaction and increased engagement with Marie Kondo's philosophy and products.
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