Meal Prep Mamas

A digital-first meal planning and prep platform created by busy moms, Meal Prep Mamas offers balanced recipes, personalized meal plans, and nutritional support to help families eat healthier with less stress.

Overview

Meal Prep Mamas needed a digital experience that matched the simplicity and support they bring to family mealtime. We redesigned their site from the ground up, introduced a custom Webflow membership portal, and launched a digital shop built for scale. With major boosts in performance, conversions, and subscriber growth, the new platform turned casual browsers into loyal members—making healthy eating easier (and faster) for families everywhere.
What We Did
Websites
Marketing
Strategy
Platform
Webflow
Industry
Meal Planning
Website
mealprepmamas.com

Modern Meal Planning—Without the Hassle

The original Meal Prep Mamas site felt outdated, clunky, and disconnected from its mission. We redesigned the experience with mobile-first responsiveness, intuitive navigation, and clear calls-to-action. The result? A boost of +72% in site visits and a 100% increase in site speed, meaning more people were visiting and staying longer—perfectly primed for conversion 

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Members-Only Made Easy

We built a custom Webflow membership portal that empowers users to personalize meal plans, track nutrition, and manage subscriptions with allergy and preference filters. This upgrade drove a +65% rise in new subscribers, turning casual visitors into committed members enjoying personalized content and connection

Smart Commerce, Smart Support

To help families access recipes and resources on their terms, we added a digital downloads shop with a drawer-style cart and SEO-friendly product setup. Recurring billing and easy subscription management make it simple for users to sign up, stay flexible, and engage consistently.

Thank you

We loved working with Meal Prep Mamas to streamline healthy eating for busy families. From rapid site performance to a personalized member experience, this project blended technology and care to give real moms practical tools—and a little sanity in the kitchen

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