Moxie Scrubs

Moxie Scrubs is an industry-leading medical apparel company that provides scrubs that are strategically designed by nurses for nurses.

Overview

Moxie Scrubs came to us with a powerful mission and a growing audience—but their website wasn’t pulling its weight. The experience felt disjointed, the SEO wasn’t driving the right traffic, and conversions weren’t matching the brand’s momentum. We led a strategic overhaul that clarified the customer journey, cleaned up the site structure, and focused on SEO that actually converts. The result? A polished, high-performing Shopify store built to support Moxie’s next stage of growth.
What We Did
Websites
Marketing
Strategy
Platform
Shopify Plus
Industry
Medical Apparel
Website
moxiescrubs.com

From Passionate Brand to Conversion Machine

Moxie Scrubs had something every brand wants—purpose, momentum, and a clear niche. What they didn’t have was a website that could keep up. Their online presence felt pieced together: too many messages, too little direction, and a customer journey that needed a serious tune-up. We rebuilt the experience with conversion in mind—streamlining navigation, tightening content, and structuring the shop to move buyers from interest to checkout without friction. Fewer clicks. More orders.

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Traffic That Actually Converts

Moxie didn’t need just “more visitors.” They needed the right ones. We audited their existing SEO performance and reworked it from the ground up—building keyword clusters around buyer intent, not just volume. Then we backed it with optimized landing pages, clearer product categorization, and content built for actual humans (not just Google bots). Result: stronger rankings, lower bounce rates, and more of the traffic that turns into sales.

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Built to Grow, Not Just Look Good

We didn’t just clean up the site—we future-proofed it. As Moxie’s product line and audience expand, their backend, UX, and content structure are ready to scale without rework. From merchandising strategy to reusable page frameworks, we made sure the brand’s next stage of growth is already baked in.

Thank you

Partnering with Moxie Scrubs was more than just a project—it was an opportunity to support a brand making a real impact in the nursing community. From strategy to launch, we were intentional about creating a website that reflects both their mission and momentum. We’re proud of what we built together and look forward to a continued partnership as Moxie grows.

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