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How is a website’s design determined?

The best place to start is focusing on the end-user. Those are the people who will be buying your product, and more importantly, using it.

The phrase "Sparking joy into your customer's soul" can seem extreme or corny, but that's how you legitimately succeed online. For example, let's say you have the absolute best product on the web; customers won't purchase the product to its full potential without an efficient design.

We say "efficient" above, and that's because we're talking about the user experience. There's a reason for everything on every web page. If there's not, you need a new designer ASAP.

Providing eye-catching and beautiful designs is extremely rewarding, and we do that, but the structure and flow of your product can make an even more significant impact on the bottom line. We have a proven process to ensure we design with goals in mind. Design implementation without goals is merely a guess, and we'd never do anything of the sort with your business. Side-note, we use "product" and "website" interchangeably!

Strategy

We start with your business model and lay the foundation of the design goals. We start with goals rooted in the business's objectives and customer needs.

Scope

Your business is full of moving parts, and it's crucial to capture the true essence and value of what you provide. We'll gather your product's content to express the unique offering you bring to the market.

Structure

The two previous steps are arguably the most important rounds of the process. If you put good in, you get good out, and vice versa. So here, we'll start organizing your design based on how you want customers to interact with your site.

Skeleton

The skeleton is the layout of your website. Just like a blueprint maps the structure of a building, your product skeleton maps the structure and functionality of your site.

Surface

We'll never forget the eye-catching content that sends your customers into action. The surface is the interface your future customers will interact with and view. We refer to this as the "UI" or user interface! An easier way to remember it is like make-up or clothes for the product.

We can't wait to set a call and chat about improving the user experience of your site. More purchases equal more happy and satisfied customers!

The best place to start is focusing on the end-user. Those are the people who will be buying your product, and more importantly, using it.

The phrase "Sparking joy into your customer's soul" can seem extreme or corny, but that's how you legitimately succeed online. For example, let's say you have the absolute best product on the web; customers won't purchase the product to its full potential without an efficient design.

We say "efficient" above, and that's because we're talking about the user experience. There's a reason for everything on every web page. If there's not, you need a new designer ASAP.

Providing eye-catching and beautiful designs is extremely rewarding, and we do that, but the structure and flow of your product can make an even more significant impact on the bottom line. We have a proven process to ensure we design with goals in mind. Design implementation without goals is merely a guess, and we'd never do anything of the sort with your business. Side-note, we use "product" and "website" interchangeably!

Strategy

We start with your business model and lay the foundation of the design goals. We start with goals rooted in the business's objectives and customer needs.

Scope

Your business is full of moving parts, and it's crucial to capture the true essence and value of what you provide. We'll gather your product's content to express the unique offering you bring to the market.

Structure

The two previous steps are arguably the most important rounds of the process. If you put good in, you get good out, and vice versa. So here, we'll start organizing your design based on how you want customers to interact with your site.

Skeleton

The skeleton is the layout of your website. Just like a blueprint maps the structure of a building, your product skeleton maps the structure and functionality of your site.

Surface

We'll never forget the eye-catching content that sends your customers into action. The surface is the interface your future customers will interact with and view. We refer to this as the "UI" or user interface! An easier way to remember it is like make-up or clothes for the product.

We can't wait to set a call and chat about improving the user experience of your site. More purchases equal more happy and satisfied customers!

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