PB Logistics Services

PBLS Logistics is a leading provider of transportation and logistics services, serving a wide range of industries across the country.

Project overview

In an effort to improve their online presence and streamline the user experience for their customers, PBLS Logistics entrusted us to handle their website's copywriting, optimize the user experience (UX), and increase efficiency on all three sides of their business; Shippers, receivers, and the drivers!

What we did


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Wrapping it up

Through user research, we revealed several opportunities for improvement and implemented changes such as redesigning the site structure and layout, new features such as real-time tracking and integration with popular shipping platforms, and improved copywriting. As a result of these efforts, the PBLS website saw an increase in traffic and user engagement, as well as a decrease in customer support inquiries. Overall, the optimization project was a great success, resulting in a significantly improved user experience for both consignees and shippers. In addition, the agency implemented automated backend processes to streamline communication between drivers, shippers, and freight brokerages, resulting in fewer delays and misunderstandings and an overall more efficient operation. We’ve done our part to help with the logistics chain issues of the US.
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