We took the landing page of the website and created friction from the very beginning. While you’ll hear many creatives use the term “frictionless-design” as a positive; sometimes users need friction to get them to their solution. Users are presented with two options upon landing > Weddings & Branding. While this seems so simple, it’s actually monumental in practice. Sometimes the biggest impacts come from the smallest implementations.
It was important that the content relayed the website’s journey to the users in a way that would allow them to understand Elliott Film’s unique value. Videographers working with a focus on commercial branding and weddings aren’t found in the wild very often. – We also needed video, lots of it. Our back-end engineers made it possible to display massive amounts of videography without slowing down the website.
It’s often believed that to have a stellar SEO strategy you have to have a blog. Sure it definitely helps, but it’s not the end-all-be-all. While Elliott Film Co does have a blog, it takes time to generate content and build authority. So through HTML semantics and meta-data we were able to shorten the amount of time it will take them to establish credibility by the search engines. Backlinks and encouraging branded searches will put Elliott Film Co in the top of the rankings in just a few months.