Their homepage opens up and immediately starts setting high expectations for their customers. Not only do these families have to take the time to vet travel agents, but they also have to distribute their time to, of course, the children! They don't have to click through three to four pages to find what they want. It's important to let them know what can be done and that the process will be a satisfying experience. High-caliber customer service is at their core, driving TrollStar forward in this space.

The destination page includes a seamless experience for the user, leaving no details behind. Trollstar wanted their families to know their excellent at what they do. Hence, their site is straight to the point, and the user knows what's available within their realm of expertise and provides a frictionless appointment scheduling option.

TrollStar works with families, and they know those families will be going on vacation to more than the destinations they specialize in. Therefore, their content strategy is to provide various travel tips and tricks. The organization of their content sends their users on a no-nonsense journey through their articles.